The goal: break laundry zombies out of their searing cycle and get them to flip the switch to cold.
TV Spot
TikTok Social Ads
Strategy: Hailee Kotter, Jordan Lindsey, Lily Hansen, Shelby Moore & Sarah Deakin
Content: Chad Ames | Copywriting: Mia Shumway
Art Direction: Eli Rothas, Kayla Morrill & Shelby Traveller